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Black Friday · 33 days away
Black Friday, checked against our own records
Ten products. We started writing their prices down in October. On 27 November you will see what the discount really was.
Why this page has no deals on it yet
A discount is a comparison, and the number shops print is a comparison with a price they chose. Ours is a comparison with what we recorded, four to six times a day, every day, from October.
That is the whole product. It also means there is nothing to show on this page in October except the watching itself — and that is the honest state of it.
How to read a Black Friday price anywhere
- 01Look for the price before October, not the crossed-out one. A shop that raised a price in early November has done nothing illegal and told you nothing true.
- 02Check whether the model number changed. A near-identical model made for the sale is the oldest trick there is.
- 03A deal that needs you to hurry is relying on you not checking. The ones worth having survive a five-minute look.